MOTIVACTION
[ division head, creative director, Sr. designer ]
creating the creative department
DESIGNING, DEVELOPING & DIRECTING AN IN-HOUSE CREATIVE DEPARTMENT FOR AN INTERNATIONAL TRAVEL COMPANY
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[ ESTABLISH & PROVIDE ]
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STAFFING
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OUTFITTING
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COMMUNICATION & TEAMWORK WITH OTHER DEPARTMENTS
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TRAINING
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RELIABLE QUALITY
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SUPERVISION
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REPORTING
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BUDGETS
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ANALYSIS
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[ COMPONENTS ]
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BUILDING THE TEAM
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SYSTEMS
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PHYSICAL SPACE
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OUTFITTING THE DEPARTMENT
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HUMAN RESOURCES
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VENDOR RELATIONS
[ OUTCOMES ]
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SUBSTANTIAL SAVINGS IN CONTRACT FEES.
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NEW REVENUE SOURCES FROM BROADENED OFFERINGS
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HIGHEST QUALITY CREATIVE WORK
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No centralized system or creative direction
led to a lack of consistency & quality.
Processes suffered from redundancy & overly
complicated communications. Rather than profiting from their creative contract system, it caused poor financials, & fuzzy accountability.
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[ EXRA CREDIT ]
COMPANY-WIDE SUPPORT
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PROPOSALS
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INTERNAL DOCUMENTS
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SALES PRESENTATIONS
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CLIENT INTERACTIONS
CLIENTS:
JOHN DEERE
UHC
GE Healthcare
BIOGEN
CREATIVE MEMORIES
UHG
NACR
LEXIS NEXIS