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BURGER MOE'S RESTAURANT AND BAR

[ logo, branding, large format designs, interior and exterior elements, promotional materials  ]

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Seen from the Xcel Center, the immense outdoor "burger stack"
is a beacon to hungry sports fans and event attendees. Come and get it!  

 

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When Moe (owner of The Downtowner Fireside Grill in St. Paul) decided to expand his business, he needed a whole new concept and and feel for Burger Moe's. Since the establishment is so close to the Xcel Center and boasts an awesome patio area, I designed a casual, fun logo. I carried that brand throughout other elements, including awnings, backlit signage, and a fantastically huge chimney which we've dubbed the "burger stack."

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[ CHALLENGE ]
CREATING AN INVITING BRAND

It started with a logo which I could apply to all branding elements.  My creative brief established fonts, typography, colors, styles, tone & restrictions.  [The branding was applied to all  platforms & materials; website, business cards, letterhead, advertising & community events] 


[ COMPONENTS ]

WEBSITE, GRAND OPENING INVITES
 

INDOOR ELEMENTS 

  • SIGNAGE AND WALL ART 

  • MENUS 

  • UNIFORMS/WEARABLES

  • COASTERS
     

OUTDOOR ELEMENTS  

  • BACKLIT SIGNAGE 

  • AWNING ART 

  • EMBRELLAS 

  • BUILDING WRAPS 

  • FLOOR DECALS 

  • WINDOW CLINGS
     

[ SKILLS ]

WEBSITE, GRAND OPENING INVITES

  • LOGO 

  • BRANDING &  BRAND STANDARDS 

  • TYPOGRAPHYS

  • EXPERIENCE & DEPTH OF KNOWLEDGE

  • TRUSTED VENDOR RELATIONSHIPS 

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